Gear your dog or cat actually needs — vetted, priced, no guesswork
We test-drive the brands, pull live Amazon prices, and hand you the exclusive codes — so you can skip the 40-tab research spiral.
Trusted brand partners
Independently chosen — brands we'd feed our own pets. Sorted to show the most relevant brands for your region first, and a few include exclusive PetCost reader codes.
Food & Fresh Meals
5Premium, fresh and raw diets from brands that obsess over ingredients.
Chef Paw
USHome dog food maker — fresh, vet-designed meals cooked in minutes
Raw Wild
USWild-harvested raw dog food — elk, venison & bison with no additives
AATU
UK80% meat super-premium dog & cat food — single protein, no fillers
Barking Heads
UKNatural dry & wet dog food — no nasty bits, just real ingredients
YumWoof
USAir-dried, superfood dog meals and toppers — vet-developed recipes.
Treats & Chews
4Natural treats, chews and subscription boxes your pet will love.
The Regal Mutt
UKNatural dog chews, treats & supplements — 10% of profits to rescue
Bonne et Filou
USArtisan dog macarons and gourmet treats — indulgent gifts for dogs
BarkBox
USA monthly box of themed toys and treats, delivered to your door.
EcoKind Pet Treats
USNatural, eco-friendly dog treats — single-ingredient chews with no nasties
Health & Supplements
3Vet-formulated supplements and pharmacy essentials for everyday wellbeing.
Purr & Mutt
UKScience-backed supplements and treats for dogs and cats
Aniwell
USVet-formulated supplements to support dog joint, gut & skin health
The Pharm Pet Co.
UKUK online pet pharmacy — prescription medicines, supplements and health products
Lifestyle & Gear
6Beds, trackers, furniture and personalised pieces for life with a pet.
Crown and Paw
USCustom pet portraits and personalised gifts — your pet as royalty
Happy and Polly
USModern pet furniture and accessories — stylish beds, feeders and storage
PAJ GPS
UKGPS pet trackers — real-time location for dogs and cats, UK & Europe
Pet Lifestyle and You
USHandpicked pet products and lifestyle gear for dogs and cats
Big Ass Dog Company
USGear designed specifically for large and giant breed dogs
Dog Cloud
USWorld's first massage therapy dog bed — Cycloid Vibration Therapy for pain, stress & recovery
Pet Insurance
1Cover that protects your pet — and your budget — from surprise vet bills.
Everyday essentials, at live prices
Our pick in each core category — each links straight to the product page, not a search results dump.
Collapsible, well-ventilated, grows with your puppy.
Joint support for large or senior pets; washable cover.
Maze design slows fast eaters and cuts bloat risk.
Automatic raking — a favourite upgrade for multi-cat homes.
Cuts shedding between grooms; ideal for double coats.
Brush, enzymatic paste and chews to avoid costly dental disease.
Treat-dispensing enrichment that curbs destructive boredom.
Front-clip design eases pulling without choking the neck.
Know your number first
See your breed's real first-year cost, then shop the gear that fits the budget.
Prefer one shop with auto-ship & free returns?
Chewy stocks most of these categories with autoship discounts of up to 30%.
Affiliate disclosure: Many links on this page — including our featured partner brands, Amazon and Chewy — are affiliate links. If you buy through them we may earn a commission at no extra cost to you, and some brands offer exclusive PetCost reader discounts. We only feature partners we believe offer genuine value, and brand placement is never paid for editorially.